Skip to main content

Resources

Writing from the practice.

The notes, frameworks, and after-action reviews we share with clients — published here when we believe they will help a wider audience.

Velza
Tax Tips

April 21, 2026 · 6 min read

Seven Year-End Tax Moves Owner-Operators Still Miss

Most year-end checklists stop at maxing out retirement contributions. We walk through the seven moves that actually move the needle for closely held businesses.

Read article
Velza
Business Growth

March 17, 2026 · 8 min read

When (and When Not) to Hire a Fractional CFO

Fractional CFO is having a moment, and not always for the right reasons. Here is the honest framework we use with prospective clients.

Read article
Velza
Marketing

February 8, 2026 · 5 min read

Core Web Vitals and Revenue: The Connection No One Will Quantify

Page speed sells. We pulled the data from twelve client rebuilds to show what shaving two seconds did to organic conversion.

Read article
Velza
Tax Tips

January 29, 2026 · 7 min read

Multi-State Nexus After Wayfair: A Plain-English Primer

If you sold across state lines last year, this is the article to bookmark. Thresholds, triggers, and how to register without overcommitting.

Read article
Velza
Marketing

December 11, 2025 · 6 min read

How to Audit a Marketing Budget in Under an Hour

A practical, no-tooling-required audit that separates the channels paying for themselves from the ones that just feel busy.

Read article
Velza
Business Growth

November 3, 2025 · 9 min read

The First-Employee Checklist: Forms, Filings, and Forgotten Costs

Hiring your first W-2 employee is more than a job description. Here is the full list of registrations, accounts, and budget line items most founders find out about too late.

Read article
Velza Insights

The monthly briefing for owner-operators who would rather get ahead than catch up.

One email a month. Tax deadlines, growth tactics, and one piece of unsolicited advice from a partner. No fluff, no resharing.